In a time of tightening ad budgets and heightened demands for accurate measurement, how can consumer packaged goods brands allocate the right amount of dollars to the right channels to achieve optimal return on their ad spend? How are advertisers maximizing conversion to bottom-of-funnel sales in an environment where over 85% of all CPG purchases are still sold in brick-and-mortar stores?
Bryan Leach founded Ibotta in 2012, when he realized the need for an innovative approach to performance marketing. As a leading performance marketing network, Ibotta powers some of the largest white label loyalty programs in the world, including Walmart’s first ever digital item-level offers program, which reaches over 120 million US customers each month.
Bryan has been named a Top 10 CEO in the US by Glassdoor.com, CEO of the Year by ColoradoBiz, and EY Entrepreneur of the Year for the Rocky Mountain Region. Prior to founding Ibotta, Bryan was a partner at a leading law firm and clerked for Justice David Souter at the United States Supreme Court. He is a graduate of Harvard, Oxford (Magdalen College), and Yale Law School.
John Buchanan has served as LegalZoom’s Chief Marketing Officer since August 2020. From May 2019 to September 2020, Mr. Buchanan served as Senior Vice President of Marketing Strategy and Sciences for the National Football League. From February 2018 to May 2019, Mr. Buchanan served as Global Vice President, Head of Marking and Digital Media at Adobe Inc. From January 2015 to February 2018, Mr. Buchanan served as Vice President, Global Brand Management at Electronic Arts Inc. Mr. Buchanan holds a B.S. in political science and a B.S. in international relations from the University of Southern California.
John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience.
During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly. As Executive Managing Editor of Cosmopolitan, his management of the editorial team helped lead the magazine to the first National Magazine Award in its history.
Before that, Dioso was the longtime Deputy Managing Editor of Rolling Stone. During his tenure, Rolling Stone won numerous awards, including the 2007 National Magazine Award for General Excellence. In 2010, he edited Rolling Stone’’s best-selling special issue “The Beatles: 100 Greatest Songs.”
Dioso lives in Brooklyn with his wife, cat, and way too many guitars. They have three daughters.